Squeek! The launch day for Dear Ewe is getting ever closer…only 16 days and 17 hours to go and probably even less by the time I’ve finished writing this up and posted it! I seriously feel that all of a sudden the days have started speeding forward to the deadline date and just where on earth did April go?!
If this is the first time you are hearing about Dear Ewe it’s the online company and shop that I have formed with my friend, and now business partner Becky, that’s launching at the end of this month on Monday 28th May. The shop will sell a variety of products including bone china mugs, bags, crochet patterns, prints and cards that all celebrate creativity and the world of handmade.
We know that there are shops out there (not including the small handmade product providers) that have products for crafters but it’s often either only a small part of what they do or it’s a cheap import that’s not that great. So we wanted to change that. Dear Ewe’s sole purpose is to create good quality products inspired by crafts designed exclusively for crafters.
With launch date growing ever closer I thought it might be nice if I shared a little behind the scenes look at how we’ve been preparing for the big day and a bit more of a peep at some of the products that are going to be on offer – including some of my person favourites!
As you can imagine we’ve been planning and working incredibly hard behind the scenes to design and source our products. Sourcing our products close to home and supporting local business owners and our local community was something we were both very keen to do. We’re proud to live in Stoke-on-Trent, which is officially recognised as the World Capital of Ceramics, so it made sense that we should be able to find locally produced fine bone china – and we did with the fabulous and supportive Heraldic Pottery.
One of my favourite days so far was when we were invited to go behind the scenes at the factory to see some of our first mugs being created. You can watch a little video that we took here, but I’ll pop a couple of photos below too…
I can’t quite explain that feeling of having seen something that was 2-D for so long and then how it felt actually seeing it as a real product – it was so exciting!
Every single one of our mugs is hand decorated by skilled lithographers, and when we got the opportunity to watch them, well it’s unbelievable how skillful they are! I love the fact that our mugs have that ‘handmade’ touch because we’re all about celebrating that aren’t we!
Another of my favourite days so far was a fantastic photo shoot at the stunning venue of The Upper House with Clara Lou Photography. The sun was shining, the birds were singing, there were flowers everywhere, it was just such a lovely place to be – and it provided so many wonderful backdrops for some of our products shoots.
You can just see one of our bags in shot there. I LOVE our bags…shall I tell you a little secret…I’ve already bought several for myself (there’s definitely perks to being a business owner). But they are just so nice and handy and sturdy if you know what I mean!! I did a little bit of a yarn stash tidying exercise recently and oh my were the draw string bags great for that. But I digress…as well as (two different sizes) of draw string bags we also have our fabulous tote bags…
And I think I’m going to leave it there…that’s enough sneaky peeks for now, but I will just quickly mention again that as well as our mugs and bags in store we also have our fantastic photo prop postcards, some beautiful framed print designs for your craft space, greetings cards and of course a couple of exclusive crochet patterns (designed by moi).
Our official launch is 28 May 2018 but you can stay in the loop with details by signing up to our newsletter, or following us on social media (all links on the website).
Until next time; keep calm and crochet on my friends xx
